In the heart of Bay Ridge, Brooklyn, one man has taken the joy of holiday celebrations to a whole new level. Roy Jensen, a 59-year-old retired construction worker, has transformed his townhouse on 79th Street into a year-round holiday spectacle that embraces the spirit of festivities from Christmas to Valentine’s Day and beyond. His dedication to decorating has not only captured the hearts of the local community but has also turned his home into a notable attraction on social media.
Jensen began this delightful journey when he bought his home in 1990. Inspired by the beautiful lights he admired as a child in his neighborhood, he felt a deep urge to share that same magic with others. “When my parents took me around, I really loved the lights,” he reminisced. “That was the thing to do back then.” With no digital distractions like the internet or smartphones, families would drive around to enjoy the seasonal splendor, and Jensen wanted to recreate those cherished memories.
What started as personal enjoyment has blossomed into a vibrant display of creativity and hard work. Roy prides himself on doing everything himself, from design to installation. Unlike many homeowners who might hire professional services, he embraces the challenge and ensures that every element is crafted by his own hands. His latest centerpiece, featuring two vintage Betty Boop statues for Valentine’s Day, exemplifies his unique touch.
Looking ahead, Jensen has exciting plans for future displays. He has already commissioned a custom leprechaun from a seller in Florida to enhance his St. Patrick’s Day decorations. With his home now a beacon for holiday enthusiasm, the Bay Ridge community is buzzing with admiration. Jensen notes that many visitors travel considerable distances, some even driving up to three hours, just to witness the spectacle he has created.
As Jensen’s decorations gained popularity, his daughter Christina stepped in to help manage social media accounts to better showcase his work. “It’s his hobby; I have to be supportive,” she said. The social media boost ignited a surge in visitors, particularly around Halloween, when his home attracted around 15,000 people. This unexpected popularity required him to temporarily close off his street to accommodate the throngs of admirers.
Despite the crowds, the response from neighbors has largely been positive. Jensen shares that while there were a few complaints about parking and noise, the overwhelming feedback has been encouraging. “What drives me is feedback,” he said, noting that he continues to receive a warm reception from both children and adults who have grown up visiting his home.
Even during the challenging days of the pandemic, Jensen’s light display provided comfort to many locals, who requested he keep the lights on to brighten their spirits. Each year, he estimates spending about $150,000 on his festive displays, including electricity costs. Although he has set up a donation option, he insists that he does not do this for profit; it’s all about spreading joy and happiness in the neighborhood. “People constantly say, ‘Your display makes my day.’ It just makes me feel good,” he expressed.
Jensen’s dedication to celebrating the holidays has not only transformed his home but has also woven itself into the fabric of the Bay Ridge community. His infectious enthusiasm has brought people together, rekindling the love for traditions.
The influence of social media is evident beyond Jensen’s home; nearby establishments are also feeling the impact. For instance, Skinflints, a local restaurant that has been decorating for holidays for years, has seen a surge in visitors and business thanks to social media exposure, attracting patrons from all over the world. Owner Gerard Bell remarked, “Social media blew us up,” highlighting how the festive atmosphere appeals to a wide audience, leading to longer wait times for eager diners.
In a world that can often feel divided, Jensen’s holiday spirit serves as a reminder of the simple joys that bring people together. His commitment to celebrating life’s special moments, one decoration at a time, is indeed something to admire.
