The daughters of Prince Andrew, Princess Beatrice and Princess Eugenie, are facing scrutiny due to their father’s past associations and recent scandals. Prince Andrew stepped down from his royal duties amidst renewed attention on his relationship with convicted sex offender Jeffrey Epstein and allegations from Virginia Giuffre.
Adding to the family’s woes, Andrew’s ex-wife, Sarah Ferguson, has also faced criticism. Leaked emails revealed her praising Epstein after publicly distancing herself from him, causing several charities in the U.K. to cut ties with her.
Experts suggest that Beatrice and Eugenie should try to establish their own identities separate from the controversies surrounding their parents. While they both have careers and are involved in charitable work, the “York brand” has become problematic.
Commentators note that Beatrice and Eugenie are seen sympathetically by some, as they’ve been impacted by the scandals through no fault of their own. They are known to be supportive of their father.
Both princesses have careers outside of royal duties. Beatrice works in partnerships and strategy for an artificial intelligence company, and Eugenie is a director at an art gallery and co-founder of a charity focused on combating modern slavery.
Despite the scandals, it’s expected that Beatrice and Eugenie will still attend royal family events in a private capacity. They maintain a friendly relationship with their cousin, Prince William, and his wife, Kate Middleton.
Royal experts believe the sisters will need to navigate the fallout from Andrew’s scandals proactively, carefully selecting their public engagements, strengthening their personal brands, and demonstrating their independence from their parents.
The situation is more difficult for Prince Andrew and Sarah Ferguson. Prince Andrew faces continued public outrage and calls for him to be stripped of all titles. Sarah Ferguson’s recent controversies could also hinder her ability to pursue her business and charitable endeavors.
Despite these challenges, the close-knit family is expected to support each other.
