NEW YORK — Recent trade tariffs have created uncertainty for companies around the globe, prompting many major retailers to increase prices for consumers. President Trump has introduced new import taxes affecting nearly all trading partners, and while some tariffs have been paused, many still remain in force.
These tariffs directly impact the prices that companies pay for imported goods, which often leads to higher costs for consumers. President Trump believes these measures will encourage manufacturing and investment in the U.S. However, many products we rely on today are part of a global supply chain. Economists have warned that these tariffs could lead to increased prices at grocery stores and for various services.
Several prominent retailers have recently announced or anticipated price hikes because of the ongoing trade issues.
Walmart
Walmart, the largest retailer in the U.S., recently stated that it will increase prices due to rising costs from tariffs. Although two-thirds of Walmart’s products are sourced domestically, the company is not completely shielded from these effects. The price of bananas from Costa Rica has risen from 50 cents to 54 cents per pound, and car seats made in China may see a price increase of $100. Walmart’s CFO noted, "We’re wired to keep prices low, but there’s a limit to what we can bear."
Mattel
Mattel, known for toys like Barbie and Hot Wheels, has also announced necessary price increases to offset tariff costs. The company produces 40% of its products in China and has signaled that prices will rise. In response, Mattel plans to shift around 500 products from Chinese manufacturers to others in different countries this year.
Microsoft’s Xbox
In early May, Microsoft raised the prices for its Xbox consoles globally. The Xbox Series S now starts at $379.99, an $80 increase, while the more powerful Xbox Series X will retail at $599.99, up from $499.99. Although Microsoft attributed the changes to broader market conditions, tariffs are a likely factor in the rising costs.
Stanley Black & Decker
Tool manufacturer Stanley Black & Decker announced they raised prices in April and plan further increases due to tariffs. CEO Donald Allan, Jr. said they are exploring all options to minimize customer impact while protecting their business.
Procter & Gamble
Procter & Gamble, the company behind household staples like Tide and Charmin, has expressed that it may need to pass on higher costs to consumers. They are actively looking for ways to mitigate these expenses but warn that shoppers could see price increases as soon as July.
As businesses navigate these turbulent trade waters, the impact on everyday consumers is becoming increasingly clear, with price hikes expected in various sectors.


