Sydney Sweeney, the actress known for “Euphoria,” has a new project: a lingerie line called Syrn. It seems many are excited about it, judging by the buzz online after she released photos promoting the brand.
Sweeney says she wants women to feel good in her lingerie, no matter their shape or size. She remembers struggling to find a bra that fit when she was younger and hopes Syrn will offer something for everyone. The line includes many sizes and different styles, from comfy to fancy, and most items cost less than $100.
What’s interesting is that Sweeney has some powerful people backing her. Jeff Bezos, the founder of Amazon, and his wife, Lauren Sánchez Bezos, are reportedly supporting the brand. Ben Schwerin, who works for a private investment company, is also involved. This support shows that some in the business world see potential in Sweeney’s new venture. It highlights how celebrities are increasingly using their fame to start businesses.
