Buffalo’s Tourism Dips as Canadians Stay Away
This summer, a cheerful billboard along a major highway from Toronto to New York showcased a friendly message: “Buffalo Loves Canada.” This initiative included a $500 gift card giveaway to entice Canadian visitors, reflecting Buffalo’s desire to welcome its northern neighbors. The campaign initially drew attention, with over 1,000 participants in the giveaway, but by late July, the anticipated influx of Canadian tourists was noticeably absent.
The situation in Buffalo mirrors a larger trend in international tourism to the United States, which is facing a decline that experts warn might continue. From smaller towns along the northern border to major attractions like Las Vegas and Los Angeles, many sought-after destinations reported fewer foreign travelers this summer.
Experts attribute this decline in part to the policies of President Donald Trump, who has returned to office and reinstated bold tariffs and strict immigration measures. Some local officials feel that the rhetoric surrounding these policies has turned potential visitors away. Patrick Kaler, CEO of Visit Buffalo Niagara, expressed disappointment over the decline, stating it was disheartening to witness a significant drop in tourism driven by easily changeable rhetoric.
Forecasts indicate that the U.S. could be the only country among 184 analyzed where foreign visitor spending is set to decline in 2025. This trend raises concerns about America’s allure as a vacation spot. Julia Simpson, President and CEO of the World Travel & Tourism Council, noted that while other countries are inviting travelers, the U.S. is sending mixed signals.
This trend is compounded by rising travel costs and political uncertainty, creating additional barriers for international tourism. The U.S. government’s tightening of immigration policies has further alienated potential visitors, as many feel unwelcome.
Despite this downturn, there have been positive signs in certain areas. Wisconsin’s Door Peninsula, for instance, has seen a steady influx of loyal Midwestern visitors, helping local businesses thrive despite the overall decline in tourism. Airline executives also reported an uptick in premium bookings from American travelers, indicating a shift in focus towards domestic travel.
In Buffalo, the sizable absence of Canadian tourists has forced Visit Buffalo Niagara to pivot its marketing strategy toward attracting visitors from U.S. cities like Boston and Chicago. Notably, amateur sporting events have also begun to fill the gap left by Canadian tourists, ensuring that local businesses still see some foot traffic this summer.
Kaler assured that the city values its Canadian visitors beyond just their economic contributions. “We will always welcome Canadians back when the time is right,” he affirmed, emphasizing the importance of maintaining strong ties with their neighbors to the north.
