The Race for 2028: Democrats Turn to Podcasts
As the 2028 presidential race begins to take shape, several Democratic figures are diving into the podcast world. Political leaders like California Governor Gavin Newsom, Kentucky Governor Andy Beshear, and Michigan Governor Gretchen Whitmer are looking to connect with a younger audience, following the example set by former President Donald Trump. Trump effectively used podcasts to reach younger male voters during his 2024 campaign.
Political experts recognize that Trump demonstrated the importance of mastering the podcast platform, which allows for a more relaxed and engaging discussion compared to traditional press interviews. Liz Minnella, a former fundraiser for Kamala Harris, noted that Trump’s ability to speak directly and genuinely with people forced Democratic candidates to adapt their communication styles.
Andy Beshear’s Accessible Approach
Andy Beshear launched “The Andy Beshear Podcast” this year, featuring a variety of guests including donors and even his own children. He aims to relate to younger audiences by learning about their slang, using phrases like "skibidi" to connect with high schoolers. From the beginning, he insisted on being authentic and real, stating, “be you, boo.” While discussing current issues, he has focused on criticizing policies from the Trump administration, particularly around healthcare and military operations.
When asked about a potential presidential run, Beshear expressed concern for the future of the country, emphasizing the need to uplift leaders who are focused on the right issues to regain the trust of the American people.
Gretchen Whitmer’s Public Service Focus
Gretchen Whitmer recently appeared on “Pod Save America” and addressed some backlash after hugging Trump during a visit to Michigan. They announced a new fighter jet initiative that aims to boost the local economy. Whitmer asserted that while collaboration doesn’t mean she abandons her values, public service often requires putting the community’s needs first.
Gavin Newsom Opens Dialogue with Conservatives
In February, Governor Gavin Newsom launched his podcast, “This is Gavin Newsom,” aiming to engage with a broad range of guests, including conservative figures. By including voices from across the political spectrum, he appears to be positioning himself as a centrist ahead of a possible presidential bid in 2028. Recently, he acknowledged that some Democrats have created a "toxic" brand and encouraged open dialogue with those who hold differing views.
In conversations, Newsom has recently voiced his agreement with ideas around fairness, notably in discussions about transgender athletes in sports—a hot topic in today’s political landscape.
Buttigieg’s Call for Broader Engagement
Pete Buttigieg also ventured into the podcast arena, emphasizing the importance of engaging with people who hold different viewpoints. In his discussions, he reflected on his military service and personal life, while pushing back against criticisms of the previous administration’s economic promises.
Overall, the Democratic field for 2028 is shaping up, as these leaders use podcasts to connect authentically with voters and rethink their strategies for engaging with a rapidly changing political landscape.
