Zachary Levi, the star of “Shazam!”, recently expressed significant concerns about the rise of artificial intelligence (AI) in the entertainment industry. In a podcast titled “The George Janko Show,” Levi made a striking comparison, likening the impending threat of AI to the biblical flood in Genesis. He stated, “I don’t think the flood is water. Honestly, I think the flood is AI.”
Levi underscored the potential challenges that AI poses for professionals in the entertainment field, predicting, “In about two years, good luck finding any job, because studios will have this technology available, and it’s already here.” He elaborated on how audiences might soon have the ability to create their own movies using advanced AI tools.
In discussing these advancements, he painted a vivid picture of a future where viewers could customize stories using well-known characters like Shazam or Batman. For example, one might type a request to see these characters embark on a treasure hunt on Mars, resulting in a cinematic creation that looks indistinguishably human-made.
Aware of the looming AI threat, Levi is working on establishing his own production studio. He described this venture as similar to Noah’s ark, emphasizing that it’s crucial to prepare for this upcoming “flood.” He recognizes the value of human artistry and expressed hope that there will always be a segment of the audience who wishes to support art created by people, rather than machines. Levi noted, “There should always be, hopefully will always be, a niche part of the entertainment industry where people are like, ‘I still want to support humans making art.'”
In his remarks, Levi didn’t shy away from highlighting the increased competition actors will face from AI-recreated versions of long-gone stars. He illustrated a scenario where the likeness of legendary figures like Gene Kelly could return to the screen, creating a new demand for films that capitalize on these nostalgic characters, regardless of the implications for current actors.
Levi called for vigilance regarding AI, warning that it is not merely a temporary trend but a significant shift that could result in many job losses across various sectors. “I cannot stress this enough, please… wake up to AI. It is going to replace so many jobs, and it’s going to happen way faster than you think,” he cautioned.
The actor also shared his belief in the importance of purpose in work, arguing that people need meaningful activities to thrive, especially as we navigate this new technological landscape. He affirmed that, while AI could serve as a tool for creativity, the true essence of what it means to be human is rooted in our ability to create and discover.
Levi’s insights reveal a struggle between embracing technological advancements and preserving the human touch in arts and entertainment. As we move forward, the conversation around AI continues to grow, prompting not just concern but also the need for thoughtful dialogue about how we can shape the future of work and creativity.
