WWE is set to make a significant move next month by launching its popular weekly show “Raw” on Netflix. This shift comes as the entertainment company leaves its current slot on the USA Network, where it averaged 688,000 viewers last year. With approximately 283 million subscribers worldwide, Netflix provides WWE with a much larger potential audience.
This change is part of Netflix’s broader strategy to increase its offering of live events, especially following the successful high-profile match between Mike Tyson and Jake Paul, which attracted over 60 million viewers. With “Raw” recently averaging around 1.5 million viewers on the USA Network, the transition to Netflix is expected to boost visibility and engagement for both WWE and the streaming service.
The deal, reportedly worth over $5 billion, allows WWE to maintain a distinctive edge in its programming. One notable advantage of this move is the reduced concern over censoring language or visuals that might be deemed inappropriate on traditional cable networks. This liberal approach could enhance the show’s authentic entertainment value and appeal.
WWE has actively promoted this transition across multiple platforms. Recently, at a concert featuring Travis Scott, WWE’s chief content officer, Paul “Triple H” Levesque, announced that a new song from the rapper would serve as the theme song for “Raw.” Additionally, Scott is set to make an appearance in the inaugural episode set to air on January 6.
The wrestling organization has always succeeded in reaching diverse audiences, having previously made memorable appearances during events like the Super Bowl. After the Kansas City Chiefs won Super Bowl LVII, quarterback Patrick Mahomes shared a celebratory photo holding both the Vince Lombardi trophy and a WWE championship belt, illustrating the crossover appeal.
Netflix is positioning itself to tap into the immense potential of live entertainment. Co-CEO Theodore Sarandos emphasized the company’s intent to enhance engagement across all types of programming, including live broadcasts. Beyond WWE, Netflix recently announced it will also stream a couple of National Football League games on Christmas Day, highlighting its commitment to expanding its live offerings.
Analysts are watching closely, noting that Netflix is increasingly focused on sports and live entertainment to attract new viewers. As the competition for viewers intensifies, Netflix’s strategy to embrace live sports and events is seen as a promising direction, suggesting changes in negotiation dynamics could benefit their content strategy in the future.