Virgil Abloh: A Lasting Influence on Fashion
Virgil Abloh, a groundbreaking figure in the fashion world, made waves with his unique approach, leaving a significant impact during his brief career. Known for his calm demeanor, Abloh broke traditional norms and inspired many as a Black creative. Since his untimely passing at the young age of 41 in 2021, his ideas and legacy continue to resonate.
In her new book, “Make It Ours: Crashing the Gates of Culture with Virgil Abloh,” Pulitzer Prize-winning writer Robin Givhan explores Abloh’s journey. She highlights his roots as the son of Ghanaian immigrants in Rockford, Illinois, and his academic background in architecture. Givhan draws attention to Abloh’s friendship with Kanye West and how they influenced each other’s artistic paths.
Before becoming the first Black menswear creative director at Louis Vuitton, Abloh dabbled in various creative fields, including fine art, architecture, and DJing. His streetwear brand, Off-White, became known for its distinctive designs featuring diagonal stripes and bold quotation marks. These unique designs led to collaborations with major brands like Ikea, where he created a rug that simply said “KEEP OFF,” and Nike, reimagining popular sneaker silhouettes.
Abloh attracted a devoted fanbase, including sneaker enthusiasts and supporters of street fashion. He skillfully used social media to engage directly with his audience, creating a two-way conversation that made his work more relatable.
Despite his success, Abloh faced criticism, with some questioning the depth of his fashion contributions. Givhan admitted she was initially skeptical, intrigued by the idea that his popularity extended beyond just clothing.
In her interview, Givhan emphasized the importance of the social and cultural context surrounding Abloh’s rise in the fashion scene. She noted that fashion does not exist in a vacuum but is shaped by various influences, including the social climate of the times.
Givhan explained that Abloh’s work drew heavily from different cultural influences, likening it to a DJ who remixes existing sounds while responding to their audience. This approach was evident in how he designed and presented his collections.
Abloh’s legacy also raises important questions about the role of creative directors in the fashion industry. Givhan pointed out that he challenged traditional definitions of luxury, suggesting that it encompasses not just craftsmanship but also personal value shaped by community.
Through his innovative use of social media, Abloh became a relatable figure in a high-fashion environment. His transparency and willingness to engage with fans made him a beloved icon.
When discussing his relationship with Kanye West, Givhan noted their different personalities; Abloh’s subtle approach contrasted with Kanye’s more forceful style. Despite reaching out for Kanye’s thoughts on their partnership, Givhan ultimately did not receive a response.
Abloh’s creative output was vast, and his early death leaves many wondering what more he could have achieved. Givhan reflects on how Abloh might have reacted to contemporary issues, particularly in light of events like the George Floyd protests.
His influence remains a powerful reminder of the potential for creativity to bridge gaps and challenge norms in society. Abloh’s story will likely inspire future generations to push boundaries and redefine what it means to be a successful artist in the modern world.


