The outlook for “Dry January” in New York City appears to be taking a turn. Once a popular initiative aimed at encouraging moderate drinking habits, the trend seems to be losing its appeal among many New Yorkers, with some even labeling it as “silly.”
Recently, a survey conducted on a bustling Saturday night revealed that of over 100 partygoers, only a few expressed intentions to abstain from alcohol for the month. Among them was Celine DeJesus, a 21-year-old from Brooklyn who was out celebrating a friend’s birthday in Manhattan. When asked about Dry January, she confidently stated, “I am definitely not doing Dry January; that’s not gonna happen.” Her friends echoed her sentiments with a resounding “No way!”
The indifference toward this month of sobriety may signal a decline in its popularity, even as studies claim that abstaining from alcohol can boost sleep quality, aid weight loss, and generally improve mood. A recent survey indicated that about 25% of Americans participated in Dry January in 2024, with a significant portion of participants being young adults.
Gen Z, particularly in the Big Apple, seems to be stepping back from this health-conscious trend. A college student enjoying beers with friends remarked, “We’re all college students; there’s no way we’re gonna go an entire month without drinking.” Another added, “What’s the point of doing it just for one month? And then you’re gonna go back to it?”
Amid the revelry, several social drinkers voiced their reluctance to take a break from alcohol, citing the harsh winter months and the associated stress as reasons to indulge. For many, drinking is a social staple, an integral part of their interactions with friends. Nick Canfield, a 39-year-old documentary filmmaker, shared his thoughts candidly: “I think it’s stupid. It’s very popular now, which makes me want to do it less.”
Others shared similar views, asserting that their drinking habits don’t warrant a month-long hiatus. Justin K., a 35-year-old, decided against participating because he had previously completed a Dry January to prove he was not an alcoholic. “I realized I don’t have a drinking problem at all and that alcohol is my friend,” he explained.
The waning interest in Dry January could positively affect local bars, which experienced a significant downturn last year. Sales at over 350 establishments in New York dropped around 40% during the month of January, according to a survey from the New York City Hospitality Alliance. Similarly, ride-sharing operations reported a 10% decline in trips to and from bars in January 2024 — the most substantial decrease in four years.
As the trend loses traction, some bars are adapting to the situation. For instance, Whisky Town introduced a mocktail called the Snuffleupagus, made with Coca-Cola, grenadine, and grapefruit juice, in an attempt to appeal to those who may want to participate in Dry January, even if it’s just partially.
In fact, for some, a modified approach seems more appealing. One patron, Joe P., joked about considering a “Damp January,” suggesting that while he may not fully abstain, he might just cut back a little on his consumption. “I’ll dip my toe in, you know?” he said with a laugh.
Despite the pushback against the concept, a few individuals still find value in participating. Allan Perez, a 25-year-old, reflected on his past attempts to complete Dry January, stating, “Every year I try. I never last an entire month. Let’s see how far I make it this year.”
For many, the social implications of taking a break from drinking are significant, with friends often joining in support of one another. One East Villager revealed that discussing Dry January with friends was common, as the group previously abstained from alcohol for a while, pushing them to explore other activities in the city, such as visiting museums and parks.
While some seek solace or distraction in alcohol, the decision to partake in Dry January remains a mixed bag. It illustrates how our culture navigates between enjoying social gatherings and recognizing the need for moderation. As the month unfolds, it will be interesting to see if the trend revives or continues to dwindle in popularity.
