Kelsea Ballerini Shines in New Pantene “Country Fried Hair” Campaign
Country music star Kelsea Ballerini has kicked off 2025 in style with an exciting new partnership with Pantene. The singer is the face of the brand’s latest campaign, “Country Fried Hair,” where she brings a playful twist to hair care, showcasing her signature bouncy blonde locks while channeling a retro diner vibe.
Ballerini, who has recently been busy with a North American tour and as a judge on season 27 of The Voice, discusses how she feels connected to Pantene due to its nostalgic appeal. “There’s a reason I love Pantene — it reminds me of my roots and has an iconic scent,” she shares.
In her new role, Ballerini encourages fans to embrace their hair’s natural beauty while tackling the common issue of damage from heat styling. The campaign captures the essence of classic country music’s style, highlighting the big and bold hairstyles reminiscent of the 50s to the 70s.
“I think it’s brilliant! I wish I had thought of ‘country fried hair’ myself,” Ballerini enthuses, enjoying the cheeky and nostalgic theme of the campaign. She emphasizes that in country music, big hair is a significant part of the image, referencing legendary artists like Dolly Parton and Reba McEntire.
With the fun theme comes a serious message about hair care. Ballerini notes that it’s crucial to show that hair damage doesn’t have to be daunting. “It can be fun and cheeky,” she says, stressing the importance of embracing imperfections.
Having partnered with Pantene since October 2023, during her personal healing journey after a divorce, Ballerini highlights how the brand’s products have played a vital role in maintaining her hair health. As she embarks on the “Pantene Fixins Truck” tour, she’s excited about upcoming stops, including her hometown of Knoxville and the Texas State Fair.
When discussing her hair routine, Ballerini mentions using Pantene’s Miracle Rescue Regenerative Hair Oil. She enjoys soaking her hair in the oil before washing it to ensure her hair remains healthy and vibrant. This ritual not only nourishes her hair but also serves as a moment of mindfulness in her busy life.
Reflecting on her evolving style, Ballerini admires trendsetters in the country music scene, including Karen Fairchild and Reba McEntire, drawing inspiration from their staying power and unique fashion choices.
As she continues to grow as an artist and person in her 30s, Ballerini emphasizes the importance of self-care, aiming to prioritize consistent healthy habits. Her journey through the ups and downs of life also inspires her music, leading her to appreciate the complexities of relationships, whether in joy or heartache.
As she prepares for an energetic year ahead, Ballerini remains excited about bringing her vibrant personality and heartfelt messages to fans across the nation. Her confidence and approach to her craft reflect the richness of the country music tradition, blended with modern flair.
Kelsea Ballerini is undoubtedly setting the stage for a remarkable year with her engaging campaign and fervent connection to her fans.
