Milan – The iconic fashion house Gucci is embracing a new identity as it unravels its latest collection at Milan Fashion Week. In a striking move, the traditional deep red, long associated with the brand, has been replaced by an elegant dark green, marking a notable shift in its creative vision.
On the opening day of the event, the runway was adorned with a rich green carpet and graceful drapery, indicating a fresh direction for the brand. This change officially signals the end of the Sabato De Sarno era, which was characterized by the vibrant red hue.
The design team faced a considerable challenge, with just two and a half weeks to reassemble a new collection after De Sarno’s swift exit from the creative helm. Remarkably, this transition looks promising, drawing comparisons to the quick turnaround seen when Alessandro Michele arrived in 2015, with just five days to showcase a collection.
Under Michele, Gucci introduced playful, eclectic designs that felt spontaneous and casual. Now, as we examine the latest offerings, it remains to be seen what specific elements will define this new chapter for the brand.
The latest collection seems to be a heartfelt nod to Gucci’s rich history. Vintage-inspired cropped boxy suit jackets evoke the style of the 1960s, paired stylishly with mini skirts for women and tailored trousers for men. Silk dresses adorned with lace remind us of the sophisticated styles from the 1990s, while deconstructed blouses pay homage to Michele’s influential era. The collection also features classic pencil skirts and cigarette pants, linking back to more recent fashion trends.
The overall atmosphere of the show was one of opulence, featuring luxurious materials like faux fur, satin, and mother of pearl leather, which create a lavish tone for the collection.
Front-row attendees, including stars like Daisy Edgar Jones, Jessica Chastain, and Dev Patel, witnessed this blend of nostalgia and new direction.
Fashion enthusiasts are taking note of trends emerging from the collection, such as the resurgence of boxy suit jackets with flat pockets, faux fur coats, and long, flowing satin scarves, all of which hint at a promising future for the esteemed fashion house.
