On a calm Tuesday afternoon, excitement brews ahead of a significant sports event. Breanna Stewart and Napheesa Collier are standing on the courts that will soon host brilliant talent from around the globe. Starting January 17, thirty-six of the best women’s basketball players will come together in Miami for an unprecedented experience—the debut of the 3v3 basketball league called Unrivaled. This new league is gathering attention not just for the competition but also for its innovative approach to pay, marking a historic moment in women’s basketball.
In a relaxed atmosphere, Stewart and Collier share stories from their recent intense competition during the WNBA Finals, where Stewart’s New York Liberty won their first championship by edging out Collier’s Minnesota Lynx. While they fiercely competed on the court, the two have a camaraderie built on mutual respect, emphasizing that rivalry is strictly confined to the game. “Whatever happens on the court stays there; it’s important to leave it behind when we step off,” Collier said.
Now, as co-founders of Unrivaled, Stewart and Collier are setting the stage for a league that offers not only a competitive environment but also competitive salaries—reportedly the highest in women’s basketball history. Throughout two years of planning, they have secured high-profile athletes for their inaugural teams, such as Angel Reese, Brittney Griner, and Sabrina Ionescu, among others.
Recruiting players was simplified by their established reputations and the league’s clear vision, Collier explains. They are committed to player development while also preparing athletes for the upcoming WNBA season. “We have top trainers and all the equipment you need to elevate your game,” Collier mentioned, showcasing the league’s dedication to fostering talent.
The journey to creating Unrivaled began with inspiring conversations and collaboration, particularly from Alex Bazzell, who encouraged Stewart and Collier to step forward as founders. After years of watching players compete overseas to supplement their incomes, the need for a domestic league became evident. Stewart noted that returning from overseas competitions offered unique experiences, but playing in the U.S. allowed players to build stronger networks and stay closer to home.
Unrivaled aims to eliminate the need for players to seek overseas contracts, allowing them to compete on a local stage while enjoying the proximity to their training facilities. This shift is expected to increase visibility and engagement in women’s sports, giving fans a chance to support top athletes in a familiar environment.
The league is designed to feature a new format of play—3v3 basketball—which is inviting and fast-paced. Unrivaled games will be played on a smaller court, promoting a dynamic style that aims to keep viewers engaged. Collier assures that the action will be continuous, promising a thrilling experience for fans whether they are in the stands or watching at home.
Strategic partnerships have been a crucial element in making Unrivaled a success. Collaborations with major brands like Under Armour and Ticketmaster enhance the overall player and fan experience. Facilities have been tailored to provide everything from training resources to relaxation spaces for athletes, creating an environment where they can flourish on and off the court.
The league has also attracted support from well-known public figures and investors, demonstrating the broad appeal of women’s sports. Coco Gauff expressed her excitement about investing in Unrivaled, acknowledging its potential to elevate women’s basketball and inspire future generations.
As the league prepares for its opening weekend, anticipation and positivity fill the air. Stewart and Collier are eager to welcome a diverse audience, hoping to captivate long-time fans and new spectators alike. They aim to create a unique atmosphere that blends the competitive spirit of sports with community camaraderie.
Looking ahead, both founders share aspirations for expansion, hinting at plans for future teams and cities. The goal is to sustain momentum and ensure all athletes find value in remaining in the U.S. rather than seeking international opportunities. As Stewart puts it, “We want to elevate women’s basketball and offer viable career options right here at home.”
With every game and partnership, Unrivaled is committed to reshaping the landscape of women’s sports while leaving a lasting impression on fans and players. The excitement surrounding the league could very well shape the future of women’s basketball, offering players a platform that celebrates their skills and stories while inviting fans to join in the journey. The season ahead promises not only spirited competition but also a profound shift in how women’s sports are perceived and celebrated across the country.
