FIFA is facing scrutiny over its decision to implement dynamic pricing for World Cup tickets during the tournament set for 2026 in the United States, Canada, and Mexico. This pricing model allows ticket prices to fluctuate based on demand, which has raised concerns among local fans and politicians alike.
New York mayoral candidate Zohran Mamdani, who identifies as a democratic socialist, recently launched a petition titled “Game Over Greed.” This initiative calls on FIFA to abandon its dynamic pricing plan, limit any resale prices, and set aside a portion of tickets specifically for local residents at affordable rates. Mamdani expressed his views, stating that FIFA appears more focused on profit rather than ensuring access for everyday fans who contribute to the spirit of soccer.
In response, a FIFA spokesperson defended the dynamic pricing model, describing it as a modern practice suitable for major events. The spokesperson emphasized that there will be fixed-price tickets available for specific categories of fans and that their aim is to provide broad access to the games. They mentioned that tickets for the group stage would start at $60, which they believe is a competitive price for a major global event.
Mamdani raised his concerns specifically about ticket resales, particularly for matches at MetLife Stadium. He fears that the official secondary market run by FIFA could lead to exorbitant prices, ultimately putting the games out of reach for many fans.
During a press conference in The Bronx, Mamdani accused FIFA of leveraging the World Cup for profit rather than promoting accessibility for the fans who cherish the sport. His petition has reportedly gathered thousands of signatures since its launch, drawing significant local attention to the issue.
As the ticket pre-sale period opened on Wednesday, excitement around the 2026 World Cup grew. The event is expected to host eight matches, culminating in the final at MetLife Stadium next summer. FIFA recently confirmed that ticket prices for the group stage would range from $60 to as much as $6,730 for the most premium seats at the final.
Critics are concerned that FIFA’s choice to utilize dynamic pricing may detract from the event’s spirit, making it harder for average fans to attend the matches live. Reports indicate that FIFA is anticipating substantial revenue from ticket sales, likely exceeding $3 billion.
FIFA has assured fans that it is creating a “safe and secure method” for ticket sales and resales aligned with U.S. regulations. The organization has stressed the importance of a ticketing model that not only grants access to fans but also maximizes financial returns for reinvestment into the global development of soccer.
As a not-for-profit organization, FIFA claims that the funds generated through the World Cup will be reinvested in growing soccer across its 211 member associations. They anticipate that over 90% of the budgeted investments for the 2023-2026 cycle will support football development initiatives.
FIFA’s stance highlights the balance they seek to strike between accessibility for fans and financial viability for their projects. Critics, however, believe that such a balance may tip too far towards profit, underscoring the vital need for organizations to prioritize their core supporters. As this story develops, many are watching closely to see how FIFA will address these concerns leading up to the World Cup.
