Proposed Casino Skyscraper on Manhattan’s West Side: A New Vision for the City
Larry Silverstein, known for his pivotal role in developing the World Trade Center, has unveiled ambitious plans for a new skyscraper set to rise 785 feet on Manhattan’s West Side. This project is part of a larger proposal that includes a casino complex with a hotel and various dining options, aimed at enhancing the vibrancy of the area.
Located at the intersection of 11th Avenue and 41st Street, the proposed tower will house a 1,000-room hotel, an array of restaurants, and a lively food hall, along with the Avenir casino. Silverstein Properties, the development firm led by Larry Silverstein, is collaborating with Rush Street and Greenwood gaming operators for this project. Notably, they own the land for the proposed complex, meaning they won’t require preliminary scrutiny from community boards or the City Council, streamlining the process.
While local approvals may not be necessary, the project must still receive the green light from state regulators. This is especially crucial as three casino licenses for the downstate region are currently under consideration. The deadline for bids is set for June 27, and licenses are expected to be awarded by the end of the year.
Lisa Silverstein, CEO of Silverstein Properties, expressed a deep commitment to the community, citing ongoing investments in the neighborhood over the past four decades. She emphasized the importance of designing the complex to integrate smoothly with its surroundings, aiming for a pedestrian-friendly experience that enhances security, boosts local business, and brings new entertainment options to the area. “It will be a sophisticated addition to the New York skyline,” she stated.
The Silverstein proposal has gained traction, especially after two rival bids from Related Companies/Wynn Resorts in Hudson Yards and Las Vegas Sands in Nassau County withdrew from the race. Their exit leaves Silverstein in a strong position as a leading contender for the coveted casino licenses.
Nancy Ruddy, founding principal of architects CetraRuddy, shared her enthusiasm for the project, highlighting the Avenir site’s potential to connect diverse neighborhoods and create a cultural hub. She noted that the development will enhance New York’s character as a pedestrian-friendly city.
Founded in 1957 by Larry Silverstein, Silverstein Properties has an extensive track record, having developed, owned, and managed over 40 million square feet of commercial, residential, retail, and hotel space. Their notable projects include the iconic 7, 4, and 3 World Trade Centers, as well as luxurious properties like the Four Seasons Walt Disney Resort.
In addition to Silverstein’s ambitious plans, several other bidders are also in the running for casino licenses, proposing various locations. These include potential sites in Times Square, along the East River waterfront, and near Citi Field in Queens, as well as in The Bronx and Coney Island, Brooklyn.
As the competition heats up, the future of Manhattan’s West Side could see a significant transformation. The proposed casino complex is not just about gambling; it symbolizes economic growth and the vibrant potential of urban development in a city that thrives on innovation and ambition. By investing in this area, Silverstein and his partners aim to contribute positively to the fabric of New York City, reinforcing its status as a bustling cultural and entertainment destination.
With the deadline for bids fast approaching, all eyes will be on the state regulators as they decide which projects will help shape the future of New York’s skyline and community.


