Deezer, the music streaming service based in Paris, is taking steps to tackle the issue of AI-generated music on its platform. On Friday, the company announced that it will start marking albums that include songs created by artificial intelligence. This move is aimed at combating fraudulent activities where individuals use AI to generate music and earn royalties unfairly.
Deezer has observed a significant rise in AI-generated music, stating that around 18% of the songs uploaded daily, which translates to about 20,000 tracks, are now entirely produced by AI. Just three months ago, that number was only 10%. CEO Alexis Lanternier emphasized the importance of protecting artists’ rights, especially as copyright laws face scrutiny amid the growing use of AI in the music industry.
The influx of AI music has raised many concerns for traditional musicians. Though AI can be a useful tool for creativity, it becomes problematic when anyone can use it to produce music without genuine artistic intent. Lanternier pointed out that fraudsters create numerous AI songs with the intent to manipulate streaming playlists and generate royalties.
Currently, the majority of music on Deezer is uploaded by music labels and distribution platforms, not by individual artists directly. While AI-generated songs might only make up about 0.5% of total streams, the platform warns that most listens come from automated systems or “streaming farms,” rather than actual listeners.
Deezer has indicated that any AI-generated music used for such manipulation will not receive royalty payments. The company views the situation as an industry-wide challenge, one that demands serious action to ensure fairness and protect artistic integrity.
Legal battles surrounding AI-generated music are intensifying, with prominent AI song generators facing lawsuits from record companies for potential copyright infringements. Some of these cases involve generating music that closely resembles famous tracks, leading to accusations of deceptive practices.
In response to the challenges posed by AI in music creation, Deezer is employing technology that detects patterns in AI-generated songs. By adapting to these patterns, the company aims to stay ahead in the fight against streaming fraud while continuing to uphold the value of true artistry in music.
As the debate around AI in the creative industries unfolds, it is clear that the solutions must balance innovation with the respect for the rights and livelihoods of artists. Deezer’s proactive approach may serve as a model for others facing similar challenges in this rapidly evolving landscape.
