Anna Wintour Appoints Chloe Malle as Vogue’s New Editorial Head
In a significant move for the fashion world, Anna Wintour has announced that Chloe Malle will succeed her as the head of editorial content at Vogue. Despite this change, Wintour, 75, will remain in her influential role as the chief content officer for Condé Nast and the global editorial director of American Vogue and its international editions.
Malle, who is currently the editor of Vogue.com, takes over day-to-day operations while still reporting directly to Wintour. Notably, Malle will not carry the traditional title of “editor-in-chief,” a position Wintour held for nearly four decades.
At just 39, Malle brings a rich background to her new role. As the daughter of actor Candice Bergen and filmmaker Louis Malle, she joined Vogue in 2011 as a social editor. Malle’s experience as a contributing editor and her leadership in digital content have positioned her as a rising star in the fashion industry.
In her new role, Malle expressed enthusiasm for shaping Vogue’s future. “Vogue has already shaped who I am, now I’m excited at the prospect of shaping Vogue,” she stated.
The Path to Leadership
The search for Wintour’s successor included several notable names in the fashion industry, including Eva Chen and Nicole Phelps. However, Malle emerged as the front-runner, particularly with her successful track record in digital content.
As New York Fashion Week approaches, Malle’s appointment comes at a pivotal time. Her focus will remain firmly on American Vogue, even as the brand continues to expand globally.
Wintour’s Legacy and Future
Vogue has a longstanding tradition, dating back 134 years, and has evolved significantly over the decades. Wintour’s leadership since 1988 has been transformative, making the magazine more relatable by connecting fashion to pop culture and diversifying its covers to include celebrities from various fields.
Commenting on Malle’s appointment, Wintour noted, “Chloe has proven often that she can find the balance between American Vogue’s long, singular history and its future.” Under Malle’s guidance, Vogue.com has seen impressive growth, with site traffic reaching 14.5 million unique visitors each month.
As Wintour continues her role at Condé Nast, she will oversee various brands while still keeping a hand in Vogue’s creative direction. Interestingly, she humorously indicated that her tenure as Vogue’s tennis and theater editor would continue indefinitely.
In reflecting on the changes in editorial leadership, Wintour expressed her commitment to fostering the next generation of editors. “My greatest pleasure is helping the next generation…with their own ideas,” she said, emphasizing the importance of growth in creative fields.
With these developments, the fashion world watches eagerly to see how Malle will shape Vogue in today’s rapidly changing media landscape.
