In Santiago, Chile, a historic hat shop known as “Where the Monkey Hits” has captivated visitors for over a century. This charming 19th-century mansion, located in the lively heart of the city, attracts tourists, celebrities, and even presidents. As you step through its understated gray doors, you are greeted by an enchanting display of hats, including classic black bowlers, safari hats, distinguished top hats, and military-style caps.
This quaint shop, proudly claiming to be the oldest hat maker in South America, serves as a tribute to Chile’s rich cultural heritage. Recently reopened after extensive renovations, the store now features a small museum that showcases beautiful 19th-century artifacts, including stunning chandeliers and neoclassical furniture.
These items narrate the tale of a bygone era, when waves of immigrants from Spain, Italy, France, and Germany ventured across the seas in search of new opportunities on the shores of the Pacific. Tired yet hopeful, they arrived on ships and trains, ready to make their mark on the growing city of Santiago.
According to Roberto Lasen, the shop’s owner and a proud third-generation Spanish immigrant, this location once served as a bustling gateway for newcomers. He reflects on how the main avenue of Santiago has changed over the years, noting a decline in traditional shops as more consumers migrate towards shopping malls. Lasen reminisces about a time when the streets were filled with the excitement of arrivals, much like today’s busy airports. His family’s store remains a cherished link to that vibrant past, continuing to uphold the legacy of Chile’s diverse and rich culture.
