Amazon Prime Video has seen a notable increase in viewership for its “Thursday Night Football” package this season, with an average of 13.22 million viewers per game, marking a 13% rise compared to last year. The package, featuring 16 games including a special matchup on Black Friday, attracted a total of 91.1 million unique viewers in the U.S. who tuned in for at least one game. This represents a significant jump from the nearly 72 million viewers in the first season during 2022.
Nielsen data indicates that out of the games this season, 11 achieved an average of over 12 million viewers, which is five more than the previous year. It’s also noteworthy that every game this season averaged at least 10 million viewers for the first time in the program’s history.
Interestingly, the median age of Prime Video’s audience is 49 years, which is younger than the typical NFL viewer on Sunday, whose average age is about 55.7 years. Furthermore, the audience for prime-time shows on traditional broadcast television is even older, with a median age of 63.3 years.
One of the highlights of the season included Detroit’s thrilling 34-31 comeback win against Green Bay, which attracted an impressive 17.29 million viewers, making it the most-watched game on Amazon Prime Video to date. Another standout match featured the Dallas Cowboys defeating the New York Giants, drawing an average of 16.23 million viewers.
Looking ahead, Prime Video is set to air its first playoff game during the upcoming wild-card round, further elevating its profile in the sports broadcasting realm.
