Amazon has recently introduced a new online store called Amazon Haul, where customers can find electronics, clothing, and various other items, all priced under $20. This launch aims to give competition to discount retailers that have been gaining ground in the e-commerce market.
In a blog post published on Wednesday, Amazon shared that the Haul storefront will primarily showcase products costing less than $10 and will offer free shipping on orders over $25. The items will be shipped from a warehouse in China, with an expected delivery time of one to two weeks for U.S. customers.
The products available on Amazon Haul are similar to those found on popular platforms like Shein and Temu, which have become well-known for their low-cost offerings. Shein mainly attracts young female shoppers with its affordable clothing, while Temu provides a wide range of items, including apparel and household gadgets, appealing to budget-conscious consumers.
Both Shein and Temu have faced criticism regarding the environmental impact of their fast-fashion business models and have been in the spotlight for regulatory scrutiny about some of their products.
The new Amazon Haul, accessible only through the shopping app and mobile website, features items like a phone case priced at $2.99 and a sleeveless dress for $14.99. Amazon is emphasizing value with promotions highlighting “crazy low prices” and budget-friendly activewear.
Dharmesh Mehta, Amazon’s vice president of Worldwide Selling Partner Services, stated, “Finding great products at very low prices is important to customers. We are working with our sellers to provide ultra-low priced products.” He also noted that they will continue to listen to customer feedback as they develop this new shopping experience.
However, it may become more costly for Amazon to import goods from China. Recently, the Biden administration announced plans to increase scrutiny on low-priced goods from China, which could raise prices for American consumers who have turned to brands like Shein and Temu. There are also discussions about imposing steep tariffs on Chinese imports.
In other news, Amazon is planning to shut down its free, ad-supported streaming service, Freevee, moving its content to Prime Video instead. The company aims to streamline the viewing experience for its customers. All Freevee content available will be marked as “Watch for Free,” ensuring that both Prime and non-Prime members can easily find free options.
An Amazon spokesperson confirmed that there would be no reduction in content available for Prime members, and a large selection of free streaming content will remain accessible for non-Prime users.
